Strategies to Identify Customer Needs

January 28, 2022

A customer need is a motive that prompts a customer to buy a product or service. Ultimately, the need is the driver of the customer's purchase decision. Companies often look at the customer need as an opportunity to resolve or contribute surplus value back to the original motive. Steve Jobs notably stated, "You cannot start with the technology and try to figure out where you are going to sell it."

This means that it is important to understand the needs of customers and what expectations they bring to the table when choosing to make a purchase. Here are some tips on how to gain more knowledge about what your customers want using a few strategies: